Start with a Fabulous Finish
Finishing touches for over-the-top results.
Fee, Fie, Faux, Fum.
You don’t have to be afraid of applying one of today’s many faux finishes to your walls. With Durable Coatings by your side, you’ll create luscious layers that can add texture, drama and interest to your space. From video clips, free faux disks, and proven tools to make your job almost effortless to one-on-one sessions with our highly-trained specialists, you’ll know without a shadow of a doubt that you can pull it off and be proud of the results.
Try one of these special techniques to hide imperfections while creating that wow factor.
All the help you’ll ever need is right here.
- Dragging uses a special brush to remove we glaze from a surface. Long, steady
strokes leave the appearance of vertical lines on a wall.
- Ragging creates a look similar to plush leather or soft faded chambray by
either applying or removing glaze with a rag or cloth.
- Sponging can create a subtle statement by applying a glaze that’s no more
than two shades deeper than the base color. Use a more drastic difference
or extra glaze colors for more drama.
- Striping is a tone-on-tone technique that creates pure sophistication and
elegance in a space.
- Venetian Plaster gives you a marble-like effect and is applied with a trowel
using light and dark shades of the same color. More layers add more depth.
Paint like a whizz.
Durable Coatings is proud to be an exclusive dealer for the Whizz Roller—a must-have marvel. Holds twice the paint so you finish in half the time. Forget the fuzzies, and conquer those hard-to-reach corners in a single roll. Comes in all shapes and sizes to tackle even the most challenging spaces. A variety of surfaces—from Foam and Velour to XTRASORB for a smooth glass-like finish—will give you whatever look you’re after.
Modern Masters®
The show-stopping effects you can create with Modern Masters® only look complicated. Make ordinary walls extraordinary with this easy-to-apply line of professional-grade products.
Call or come in today and take your room from rags to riches.
"I’ve bought paint and supplies from you so many times I’ve lost count because you’re always there with everything I need. Greg gives me such individual attention and takes all the time I need to completely understand what I’m trying to do. I’m very into color and he always impresses me with the way he can look at a color and make it to my individual specifications. Plus, he gives me some great prepping and project ideas. I save lots of time since I can order my paint ahead of time, and I save money because Greg makes sure I get exactly what I need without a lot of waste. I’m in a constant state of remodeling and Durable Coating’s always comes through with the help and advice I need to make sure it turns out perfectly."
Rissa Olson, Homeowner

Durable Coatings Locations
Clearwater
706 16th Ave, N.W.
Clearwater, FL 33765
727-586-6972
Seminole
8615 S. Seminole Boulevard
Seminole, FL 33772
727-391-1600
St. Petersburg
3055 1st Ave. South
St. Petersburg, FL 33712
727-327-6500
info@durablecoatings.com