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About Us

We take your success personally.

Ron Bortolini, owner of Durable Coatings, has been sharing his extensive knowledge in residential, commercial and industrial coatings for more than 30 years. Since 1993, Ron and his exceptional staff have been sharing their expertise and helpful tips with satisfied homeowners, decorators, designers and contractors who come back year after year.

Customer service with a whole new dimension.

Whether you’re looking to spruce up your personal space at home, or adding color to the world of clients as a painting professional or decorator, you’ll feel right at home at Durable Coatings.

Get the tint.

Superior technology and an experienced staff that’s second-to-none are the keys to our growth and success. Thanks to our computerized color matching and tinting, you can be confident your color will be right on each and every time. And you’ll save lots of time with Benjamin Moore’s incredible coverage and easy application. Plus, get great tips on how to make things easier on you without sacrificing results.

Meet the family.

From the minute you set foot in one of our convenient locations, you’ll feel like family. We take the time to get to know you—personally—your likes, dislikes and unique challenges. Take a few moments and get a glimpse of what makes Durable Coatings different than your run-of-the-mill paint store or your everything-under-the-sun home improvement retailer.


Nicholas S. Bortolini

You could say I was born into this industry! My father and owner of Durable Coatings, Inc., Ron Bortolini, has been making the world more colorful for over 30 years. As a child, I remember swinging a brush on weekends, earning just enough to buy my favorite new video game. Growing up, I continued working for my father learning many other aspects of the business. As a chemical manufacturer, paint manufacturer, paint retailer, and painting company, he kept me busy. Today, as part of the Benjamin Moore retailer family, I’m proud to use my first-hand expertise and passion for paint to give you whatever advice you need. Helping you discover the best solution to your paint problem—whether it’s peeling paint or the application of it—is one of the most important and rewarding parts of my job. I’m prepared to live up to your every expectation while making it a fun experience you’ll never forget.

Steve Goodman

After 20 years selling Benjamin Moore paint, my favorite part of my job is helping you make your vision come alive while making a new friend in the process. I’m proud to be a part of the Durable Coatings staff.

Greg Brewer

I was a painter with my uncle’s painting business before I ever worked in a store.  For eight years, I tinted paint the old-fashioned “custom” way before computers became part of the mix. Today, even with our make-no-mistakes technology, what you need most is someone who listens with an expert ear and really understands what you want to pull off—then helping you do just that. You’re part of our family and one of the main reasons I love what I do. The relationships I’ve built over the past nine years mean the world to me. I can’t wait to meet you!       

Come in today to discover your colorful personality!


"I’m proud to say I’ve been working with Ron and his efficient staff for more than six years. They understand that time is money—I never have to wait for my orders—they’re filled quickly and accurately. I don’t have to worry about remembering who ordered what—everything I need to know is in their database. They know exactly what product to use on whatever surface I’m dealing with, and if by some slim chance they don’t have what I need, they go out of their way to track it down and place a special order so I can finish my project on time. My customers are always impressed by how friendly, courteous and knowledgeable everyone is. It’s obvious they care about my business as much as I do by the way they treat me and my customers every day."           --Sylvia Dewall,

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Durable Coatings Locations
Clearwater
706 16th Ave, N.W.
Clearwater, FL 33765
727-586-6972

Seminole
8615 S. Seminole Boulevard
Seminole, FL 33772
727-391-1600

St. Petersburg
3055 1st Ave. South
St. Petersburg, FL 33712
727-327-6500
info@durablecoatings.com

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